I want to discuss this topic because I have visited a lot of b2b sites and have got a shallow understanding on the way a b2b website runs.
A b2b website, if it wants to be special, must have an idea of what is the most important thing. My job demands me to browse a huge amount of b2b sites. Although I am not a professional e commerce analyst, my experience in viewing b2b sites makes me feel obliged to say something in this field. By writing this article, I do not intend to enter into technical discussion on what is going to make a b2b site special as I am clearly aware of my abilities, nor do I want to state authoritatively what the most important thing is for a b2b site. Instead, I just want to point out, from a layman’s point of view, something which is valuable for a b2b site, something, which, upon being taken into consideration, will make a b2b site wok better in meeting users’ needs.
Most people visit b2b sites in the hope of finding business opportunities. Business opportunity may be a concept which is seemingly abstract. However, to define what a real business opportunity is, there needs to be a bunch of conditions. I mean, if a b2b website visitor wants to find a partner who he will trust and with whom he will do business in the future, shouldn’t he take many things into consideration such as his potential partner’s location, creditability, product and other related information? In no way will a b2b site visitor just browse the site quickly and then pick up a partner randomly. Even for a supplier who wants to find a buyer through b2b sites, he has to choose the one whose buying attention fits him best. List your Business on B2bmap Directory & B2B Portal
So, the point lies in the process of how a b2b visitor, whether he is a buyer or a supplier, proceeds with his searching in order to find his desired business partner. However, searching for intended information for a b2b visitor is not an easy task. Most b2b sites have gathered a huge amount of information of buyer, supplier and product. B2B visitor may type a key word or select a product category to go on with his searching. However, this kind of general searching is sometimes labor consuming and time consuming. Although you may get corresponding information related to your typed keywords or your selected category, you still have to go on with more advanced searching in order to find the most relevant information. As I have mentioned before, a visitor has to take many elements into consideration before he can find his real business opportunity.
A b2b visitor wants to find his business opportunity without spending too much time. In other words, a b2b visitor wants to find the most relevant information in the shortest time. Information relevancy or high precision matching assumes tremendous importance for a b2b site. In the future, those b2b sites which can help visitors find business opportunities in the shortest time will gain popularity. But how?
In my opinion, a b2b site should come up with a precision matching internal search engine which can help visitors find the most suitable business leads in the shortest time. This search engine allows visitors to proceed with his search based on a searching setting which is a combination of many specific searching conditions and standards.
To sum up, how to help b2b site visitors find the most relevant business information in the most effective way should become a b2b site developer’s key task.