Search Engine Optimization (SEO) is extremely important, and will continue to be as Google continues to make changes to how they evaluate quality content. With each update, Search Engine Optimizers (SEOs) learn and adapt to keep websites ranking well in Search Engine Results Pages (SERPS).
When your website ranks well in search results, potential customers find it more easily, giving you a greater audience for your content and a greater opportunity to convert leads into customers. This is the case whether your business is B2B or B2B2C. Understanding the way your customers search will allow you to reach them at that moment with the right content to drive conversions and ultimately revenue.
The 6 best SEO tools we have found to analyze and optimize your site and drive growth are:
MOZ
Moz offers tools to help you with every aspect of your SEO strategy and optimizations. You can easily conduct keyword research, check keyword rankings, and complete technical audits for your site.
Keyword Explorer – Search for keywords and get volume data.
Pro Tip: You can customize your keyword suggestions to help you find more relevant data. The “are questions” filter is a great way to instantly search for blog topics around your keyword based on real searches. Google loves it when you provide answers to questions asked by the public!
Open Site Explorer – Dig into your backlinks to see if they’re high quality links or spam that may be hurting your rankings.
Crawl Test – This is the new and improved SEO audit tool! You’ll see details on these critical elements and more:
4XX
5XX
Meta Data (Title and Description Issues)
Duplicate Page Content
Duplicate Page Title
Long URL
301 & 302
Too Many Links on Page
Robots.txt details
Rel Canonical
Internal Links
External Links
Page Authority
You can download the report(s) in PDF format and then download the details of each section in CSV format so you can create a cohesive document for your audit report findings!
Rank Tracker – Check to see if you’re ranking for your keywords. This tool also holds info for previous rankings so you can see your progress.
On-Page Grader – Simply drop in your page URL and the keyword you’re optimizing for and Moz will give you a letter grade and a breakdown of what factors impact the grade and how you can improve.SEO group buy tools
SCREAMING FROG
This SEO Spider Tool reveals the key issues with your site that you need to know from an audit in order to improve and optimize your website. Having some redundancy between your SEO tools means you will miss fewer errors. There is a free version (limited features) and a paid version with expanded features. You can save the spider crawl to review later, and also export individual issue reports in CSV format.
SEO POWER SUITE
This tool is similar to Moz in that it allows you to take a more wholistic approach to SEO. SEO Power Suite is great for both keyword research and technical audits. It comes with several tools to help you with the different components of your SEO strategy. PDF Reports and downloadable CSV details mean it’s easy to extract the data from these tools. Connect these tools to your Google Analytics and AdWords accounts for a complete look at all your data.
Rank Tracker – Automatically checks up to 329 search engines, allows you to designate competitors to compare your results to, lets you choose as many keywords to get data for as you want, and shows rank progress over time.
SEO Spy Glass – Dig through your backlink data to determine if your link building efforts are successful.
Web Site Auditor – This auditor tool checks all the essential SEO factors for your site including missing and duplicate meta data, broken links, robots.txt file, xml sitemap, 301 and 302, 4XX and 5XX, missing alt text, and more.
Link Assistant – Manage your links intentionally and strategically.
WEB TEXT TOOL
Web Text Tool is great for grading your on-page optimizations. Insert the page URL and keyword and the Web Text Tool will give you a percentage grade and it will show you exactly how to improve it! Make your changes right there in the tool and export either a Word doc with the HTML for your new optimized content, or a PDF that shows what your optimized page will look like.
GOOGLE KEYWORD PLANNER
Discover related keywords with volume trends and get specialized data for your AdWords campaign. Google Keyword Planner is free to use and extremely helpful to supplement keyword research data.